Content that connects + provides value + compels us to share = viral content.

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Image Credit: Kanupriya Sindhu

It’s that time of the year. It’s time for Spotify Wrapped :).

See, I told you yesterday, it’s December, the month when we will be bombarded with year-end reflection posts. Some that we will be looking forward to. And some that we wish we hadn’t seen.

Spotify Wrapped is an interesting example of that. Some laugh at it, some love it, and some hate it. But despite the love and hate relationship with it, people share it. And as a product marketer, that’s the most intriguing part of it for me.

The moment I spotted #2020Wrapped in my Spotify app…

I recently got a chance to revisit my old journal.

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Photo —, Image design —

The silver lining of this dark Covid cloud has been that we get to work from anywhere and last month I used this opportunity to spend some time at my childhood home. I got a chance to be there for a few days at a stretch after many, many years.

Physicists tell us time-travel isn’t possible, but there is something astounding about childhood homes. The moment I landed there, memories came rushing back at the speed of light and I was transported back to the 1980s and 90s like magic. While browsing through my childhood memorabilia and hostel trunk box…

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Image —, Design —

2020 — the year of extraordinary challenges, and unexpected chaos.

The year of unprecedented crisis and unimaginable loss.

The year that made the whole world stand still.

The year that made us reflect, reset, and refill.

This year has been exceptionally tough for many in ways more than we can ever imagine. The general mood across the globe has been gloomy and stressful.

But this year also has been the year of faith and hope.

Hope for humanity.

Hope for a better tomorrow.

Hope for happier days.

Hope for normalcy to be restored.

Hope is a magical word. Hope brings…

A friendly reminder for the ones having a tough year — you are not alone.

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Photo by Ali Inay on Unsplash

For this month, I have decided to write posts beyond marketing and product. On topics that are from my day to day life. I used to write a mix of posts earlier but in between, I stopped. Now I wish to restart. Why? Because I want to :). Also,

It’s December!

A month of reflection, reconnection, and reevaluation.

A month to reset!

While many will go into reflecting and repositioning mood, a whole lot of people will also share their year-end summary of life. Some real ones highlighting the genuine pain and struggles they went through. Some with success stories…

Two interesting B2B examples inside.

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In my last post, I mentioned how festivals bring out some of the best marketing campaigns of the year. From Diwali in India to Christmas across the globe, we get to see brilliant films and creatives during this time of the year. The year 2020 of course has been different. Pandemic has changed the rules of marketing to a large extent. But the festive spirit is still alive in the market. I’m sure we will get to see a lot more brilliant marketing stories in the next one month.

Two participants from my last workshop messaged after reading this post…

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I’m sure by now, we all have seen this new Christmas ad by Coca-Cola. It’s beautiful, meaningful, and most importantly -

It stays with you!

It’s like watching a complete film in two and a half minutes.

It has drama.

The kind of drama that has anticipation mingled with uncertainty.

The central character goes through conflict, challenges, climax, and finally a happy ending. An ending that leaves you teary-eyed and pulls at your heartstring.

In nutshell, it has everything that Andrew Stanton defines as clues to a great story.

Festivals are the action-packed time for brands and marketers. We…

Everything marketers need to know about ephemeral content

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Source: Instagram For Business

Between my last post and this, nothing much has changed in my LinkedIn feed, as far as stories are concerned. I see a few folks using it, but I am yet to experience something unique or share-worthy. I plan to try it soon and will hopefully get some data in a couple of weeks. In the meantime, here’s the second part of the post on “Ephemeral Content” and how to use it in our marketing plan.

Before we proceed further. what exactly is Ephemeral Content Marketing?

It’s a form of marketing riding on the popularity of ephemeral content. These are…

Despite not having a long-lasting impact, ephemeral content is loved by many marketers.

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LinkedIn launched stories a few weeks back. I can already see it picking up in my own network, and on the platform in general.

Ephemeral content is on the rise like never before. Started by Snapchat but made mass by Instagram stories, there is something very captivating about the short-lived form of content these days. I am yet to try LinkedIn stories. But if I observe my own behavior on other channels, especially on Instagram, I am more active with stories than posts.

While I knew the answer for the same, but before jotting down this post, I carefully evaluated…

Two things that I have understood after writing hundreds of posts on my personal blog and the 100th on Medium.

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So, this happens to be my 100th post on Medium! Yay!

This is beyond the 600+ posts that I have on my personal blog since 2003. My first post on Medium was 5 years back in 2015, and that means I have averaged around 1.6 posts per month here.

Is this sufficient to get noticed on Medium considering the volume of content that gets published on Medium now? I know it’s NOT. But it’s still a win for me, my own small personal win. To be able to dedicate some time to write despite all other madness in life.


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Image Credit — Unsplash

In case you’re expecting this post to be about tools, well, there will be some mentions below. But before we move to tools, let’s discuss the power of “I” in generating content ideas.

It’s wonderful to know that the last post resonated with many of you. The most common response that I received was — realization is there but how to restart? Sometimes the mind is too blank or blocked to think about a topic or, where to start from?

I don’t have any formula for this but I am happy to share what works for me when I get…


Dreamer, Doer, Mother, Marketer. Earlier posts available at —

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