Build where you own the land, distribute where the audience is.
Before distributing, ensure it’s worth visiting.
This pretty much sums up the whole post.
If you are already doing it, kudos to you. And you don’t need to read this post :). …
100 days to…
Yes, as of today, we are just 100 days away from a brand new year. Does it matter? It may, or may not, depending upon the context.
While for many things, life continues to go on as we transition from one year to another. But in…
Two consecutive calls with two close friends, who run small businesses of their own. They have very different product categories but are currently facing similar business challenges.
How to revive their business post-pandemic.
Oh, this feeling of nothingness.
And the state of being numb.
The last two months have been insane due to many reasons. I don’t remember being this distracted in my life ever. And just when I thought to begin a new month with new…
Pay For Attention.
Attention Is Scarce.
Some of the lines I speak and hear quite often at work and home. The challenge is the same across both spectrums of my life — attracting the attention of my target audience.
At home, the target…
Observing small businesses and their growth strategies always fascinate me. Many a time, these businesses impart far more practical knowledge than what we get to learn in structured classrooms.
While writing my last post, I didn’t realize it will open up such interesting conversation threads with my readers. That post connected with many. Some went down memory lane remembering their own old diary. Whereas, some shared how their outlook towards life has changed ever since they started practicing meditation…
The silver lining of this dark Covid cloud has been that we get to work from anywhere and last month I used this opportunity to spend some time at my childhood home. I got a chance to be there for a few days at a stretch after many, many years.
2020 — the year of extraordinary challenges, and unexpected chaos.
The year of unprecedented crisis and unimaginable loss.
The year that made the whole world stand still.
The year that made us reflect, reset, and refill.
This year has been exceptionally tough for many in ways more than we can…