Hello, Long time. Perhaps my longest hiatus from writing ever. Wait, let me correct it. Hiatus from posting online and not writing. Jotting down thoughts, notes, and anecdotes in my physical journal has continued, like always :). So, where was I? I think — on an adventure! When you are…

Netflix is not a marketing platform, yet it is! Especially for content-driven marketing. — During my evening walk yesterday, I couldn’t help but stop and stare at these. I was curious to check if these were chestnuts.

Own your audience. — Build where you own the land, distribute where the audience is. Before distributing, ensure it’s worth visiting. This pretty much sums up the whole post. If you are already doing it, kudos to you. And you don’t need to read this post :). …

The psychology behind countdown — 100 days to… 2022 Yes, as of today, we are just 100 days away from a brand new year. Does it matter? It may, or may not, depending upon the context. While for many things, life continues to go on as we transition from one year to another. But in…

Some may sustain, some can change, and some will go away permanently. — Two consecutive calls with two close friends, who run small businesses of their own. They have very different product categories but are currently facing similar business challenges. How to revive their business post-pandemic. It’s been more than a year since the pandemic forced many businesses to scale back operations. It…

Life on hold? Life delayed? It’s not just you. — Distracted. Lost. Anxious. Blank. Worried. Dazed. Oh, this feeling of nothingness. And the state of being numb. The last two months have been insane due to many reasons. I don’t remember being this distracted in my life ever. And just when I thought to begin a new month with new…

Pay attention to get attention back. — Attention. Pay Attention. Pay For Attention. Attention Economy. Attention Is Scarce. Value Attention. Some of the lines I speak and hear quite often at work and home. The challenge is the same across both spectrums of my life — attracting the attention of my target audience. At home, the target…

Many a time, small businesses impart far more practical knowledge than what we get to learn in structured classrooms. — Observing small businesses and their growth strategies always fascinate me. Many a time, these businesses impart far more practical knowledge than what we get to learn in structured classrooms. Last week, many countries in Central Europe reinstated strict lockdown. Budapest, where I reside currently, is back to the lockdown state…

It's simple until we complicate it. — While writing my last post, I didn’t realize it will open up such interesting conversation threads with my readers. That post connected with many. Some went down memory lane remembering their own old diary. Whereas, some shared how their outlook towards life has changed ever since they started practicing meditation…